Privacy Policy

Effective date: April 21, 2023

 

At Blockboard, we take your privacy seriously. Please read this Privacy Policy to learn how we treat your personal data. By using or accessing our Services in any manner, you acknowledge that you accept the practices and policies outlined below, and you hereby consent that we will collect, use and share your information as described in this Privacy Policy.

 

Remember that your use of Blockboard's Services is at all times subject to our Terms of Use, which incorporates this Privacy Policy. Any terms we use in this Policy without defining them have the definitions given to them in the Terms of Use.

​

You may print a copy of this Privacy Policy by clicking here.

 

As we continually work to improve our Services, so we may need to change this Privacy Policy from time to time. Upon such changes, we will alert you to any such changes by placing a notice on the Blockboard website, by sending you an email and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is collected.

​

Privacy Policy Table of Contents

​

What this Privacy Policy Covers

Personal Data

• Categories of Personal Data We Collect

• Categories of Sources of Personal Data

• Our Commercial or Business Purposes for Collecting Personal Data

How We Disclose Your Personal Data

Cookies and Interest-Based Advertising

Data Security

Data Retention

Personal Data of Children

California Resident Rights

Virginia Resident Rights

Exercising Your Rights under CCPA and VCPDA

Other State Law Privacy Rights

Contact Information

​

What this Privacy Policy Covers

​

This Privacy Policy covers how we treat Personal Data that we gather when you access or use our Services. “Personal Data” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal information” or “sensitive personal information” under applicable data privacy laws, rules or regulations. This Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage.

​

Most of the data we collect, particularly through advertisements served on behalf of our business partners, will be pseudonymous data, which is automatically collected and distinguished from the Personal Data described above. Generally, pseudonymous data does not directly identify you personally but is linked to your computer or device. We collect this data from you in the normal course of operating the Services. When you use or access the Services, we and/or our business partners automatically collect information about your computer that your browser sends, such as IP address, browser type and language, access times, pages visited, and referring website addresses.

 

We may also collect information about your mobile device such as the type and model, operating system, carrier name, mobile browser, applications using our websites, and identifiers assigned to your device, such as an IDFA or an Advertisement ID.

 

Personal Data

 

Categories of Personal Data We Collect

​

This chart details the categories of Personal Data that we collect and have collected over the past 12 months:

​

​

​

 

 

 

 

 

 

 

 

 

 

​

​

​

​

​

​

 

 

 

 

 

 

 

 

 

 

 

 

Categories of Sources of Personal Data

 

We collect Personal Data about you from the following categories of sources:

• You

  • When you provide such information directly to us.

    • When you create an account or use our interactive tools and Services.

    • When you voluntarily provide information in free-form text boxes through the Services or through responses to surveys or questionnaires.

    • When you send us an email or otherwise contact us. 

  • When you use the Services and such information is collected automatically.

    • Through Cookies (defined in the “Cookies and Interest-Based Advertising” section below).

    • If you use a location-enabled browser, we may receive information about your location.

    • If you download and install certain applications and software we make available, we may receive and collect information transmitted from your computing device for the purpose of providing you the relevant Services, such as information regarding when you are logged on and available to receive updates or alert notices.

• Third Parties

  • Vendors

    • We may use analytics providers to analyze how you interact and engage with the Services, or third parties may help us provide you with customer support.

    • We may use vendors to obtain information to generate leads and create user profiles.

We may use vendors, including Magnite, Inc. and Freewheel Media, Inc., to provide data on advertisement impressions, including clicks, views, displays, and conversions.

• Advertising Partners

  • We receive information about you from some of our vendors who assist us with marketing or promotional services related to how you interact with our websites, applications, products, Services, advertisements or communications.

• Social Networks

  • If you provide your social network account credentials to us or otherwise sign in to the Services through a third-party site or service, some content and/or information in those accounts may be transmitted into your account with us.

 

Our Commercial or Business Purposes for Collecting or Disclosing Personal Data

​

• Providing, Customizing and Improving the Services

  • Creating and managing your account or other user profiles.

  • Processing orders or other transactions; billing.

  • Providing you with the products, services or information you request.

  • Meeting or fulfilling the reason you provided the information to us.

  • Providing support and assistance for the Services.

  • Improving the Services, including testing, research, internal analytics and product development.

  • Personalizing the Services, website content and communications based on your preferences.

  • Doing fraud protection, security and debugging.

  • Carrying out other business purposes stated when collecting your Personal Data or as otherwise set forth in applicable data privacy laws such as by the California Consumer Privacy Act, as amended by the California Privacy Rights Act of 2020 (the “CCPA”)

• Marketing the Services

  • Marketing and selling the Services.

  • Showing you advertisements, including interest-based or online behavioral advertising.

• Corresponding with You

  • Responding to correspondence that we receive from you, contacting you when necessary or requested, and sending you information about Blockboard or the Services.

  • Sending emails and other communications according to your preferences or that display content that we think will interest you.

• Meeting Legal Requirements and Enforcing Legal Terms

  • Fulfilling our legal obligations under applicable law, regulation, court order or other legal process, such as preventing, detecting and investigating security incidents and potentially illegal or prohibited activities.

  • Protecting the rights, property or safety of you, Blockboard or another party.

  • Enforcing any agreements with you.

  • Responding to claims that any posting or other content violates third-party rights.

  • Resolving disputes.

 

We will not collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated or incompatible purposes without providing you notice. If you are a California resident, please note that we only use or disclose your sensitive personal information for the purposes set forth in section 7027(m) of the CCPA regulations and we do not collect or process sensitive personal information with the purpose of inferring any characteristics about California residents.

 

How We Disclose Your Personal Data

 

We disclose your Personal Data to the categories of service providers and other parties listed in this section. Depending on state laws that may be applicable to you, some of these disclosures may constitute a “sale” of your Personal Data. For more information, please refer to the state-specific sections below.

 

• Service Providers. These parties help us provide the Services or perform business functions on our behalf. They include:

  • Hosting, technology and communication providers.

  • Payment processors.

    • Our payment processing partner Stripe, Inc. (“Stripe”) collects your voluntarily-provided payment card information necessary to process your payment.

    • Please see Stripe’s terms of service and privacy policy for information on its use and storage of your Personal Data.

• Advertising Partners. These parties help us market our services and provide you with other offers that may be of interest to you. They include:

  • Ad networks.

  • Marketing providers.

• Analytics Partners. These parties provide analytics on web traffic or usage of the Services. They include:

  • Companies that track how users found or were referred to the Services.

  • Companies that track how users interact with the Services.

• Business Partners. These parties partner with us in offering various services. They include:

  • Businesses that you have a relationship with.

  • Companies that we partner with to offer joint promotional offers or opportunities.

  • Publishers, ad servers, data management platforms, and supply-side platforms.

 

Legal Obligations

 

We may share any Personal Data that we collect with third parties in conjunction with any of the activities set forth under “Meeting Legal Requirements and Enforcing Legal Terms” in the “Our Commercial or Business Purposes for Collecting or Disclosing Personal Data” section above.

 

Business Transfers

 

All of your Personal Data that we collect may be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part). Should one of these events occur, we will make reasonable efforts to notify you before your information becomes subject to different privacy and security policies and practices.

 

Data that is Not Personal Data

 

We may create aggregated, de-identified or anonymized data from the Personal Data we collect, including by removing information that makes the data personally identifiable to a particular user. We may use such aggregated, de-identified or anonymized data and share it with third parties for our lawful business purposes, including to analyze, build and improve the Services and promote our business, provided that we will not share such data in a manner that could identify you. 

 

Cookies and Interest-Based Advertising

 

The Services use cookies and similar technologies such as pixel tags, web beacons, clear GIFs and JavaScript (collectively, “Cookies”) to enable our servers to recognize your web browser, tell us how and when you visit and use our Services, analyze trends, learn about our user base and operate and improve our Services. Cookies are small pieces of data– usually text files – placed on your computer, tablet, phone or similar device when you use that device to access our Services. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s). Please note that because of our use of Cookies, the Services do not support “Do Not Track” requests sent from a browser at this time. Currently, we only utilize essential cookies for our website, which are necessary for our website to function, and functional cookies placed on our website by third party service providers.

 

Generally, you can decide whether or not to accept Cookies through your internet browser’s settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit our website and some of the Services and functionalities may not work.

 

To explore what Cookie settings are available to you, look in the “preferences” or “options” section of your browser’s menu. To find out more information about Cookies, including information about how to manage and delete Cookies, please visit http://www.allaboutcookies.org/.

 

Information about Interest-Based Advertisements:

 

We coordinate with third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, to serve advertisements as part of certain services we provide to our customers. These advertisements may be targeted to users who fit certain general profile categories or display certain preferences or behaviors (“Interest-Based Ads”). Information for Interest-Based Ads (including Personal Data) may be provided to us by you, or derived from the usage patterns of particular users on the Services and/or services of third parties. Such information may be gathered through tracking users’ activities across time and unaffiliated properties, including when you leave the Services. To accomplish this, our service providers may deliver Cookies, including a file (known as a “web beacon”) from an ad network to you through the Services. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Web beacons allow ad networks to view, edit or set their own Cookies on your browser, just as if you had requested a web page from their site.

 

For information about how to opt-out of Advertisements served by Blockboard, please see the “Personal Data Selling and Sharing Opt-Out and Opt-In” section below.

 

Data Security

​

We seek to protect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical, organizational and administrative security measures based on the type of Personal Data and how we are processing that data. You should also help protect your data by appropriately selecting and protecting your password and/or other sign-on mechanism; limiting access to your computer or device and browser; and signing off after you have finished accessing your account. Although we work to protect the security of your account and other data that we hold in our records, please be aware that no method of transmitting data over the internet or storing data is completely secure.

​

Data Retention

​

We retain Personal Data about you for as long as you have an open account with us or as otherwise necessary to provide you with our Services or to perform our business or commercial purposes for collecting your Personal Data. When establishing a retention period for specific categories of data, we consider who we collected data from, our need for the Personal Data, why we collected the Personal Data, and the sensitivity of the Personal Data. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.

 

For example:

• We retain your personal information and credentials for as long as you have an account with us.

• We retain your payment data for as long as we need to process your purchase or subscription.

• We retain your device/IP data for as long as we need it to ensure that our systems are working appropriately, effectively, and efficiently.

 

Personal Data of Children

 

As noted in the Terms of Use, we do not knowingly collect or solicit Personal Data about children under 16  years of age; if you are a child under the age of 16, please do not attempt to register for or otherwise use the Services or send us any Personal Data. If we learn we have collected Personal Data from a child under 16 years of age, we will delete that information as quickly as possible. If you believe that a child under 16 years of age may have provided Personal Data to us, please contact us at support@myblockboard.com.

​

California Resident Rights

​

If you are a California resident, you have the rights set forth in this section. Please see the “Exercising Your Rights under CCPA and VCDPA” section below for instructions regarding how to exercise these rights. Please note that we may process Personal Data of our customers’ end users or employees in connection with our provision of certain services to our customers. If we are processing your Personal Data as a service provider, you should contact the entity that collected your Personal Data in the first instance to address your rights with respect to such data.

​

If there are any conflicts between this section and any other provision of this Privacy Policy and you are a California resident, the portion that is more protective of Personal Data shall control to the extent of such conflict. If you have any questions about this section or whether any of the following rights apply to you, please contact us at support@myblockboard.com.

​

Access

​

You have the right to request certain information about our collection and use of your Personal Data over the past 12 months. In response, we will provide you with the following information:

• The categories of Personal Data that we have collected about you.

• The categories of sources from which that Personal Data was collected.

• The business or commercial purpose for collecting or selling your Personal Data.

• The categories of third parties with whom we have shared your Personal Data.

• The specific pieces of Personal Data that we have collected about you.

 

If we have disclosed your Personal Data to any third parties for a business purpose over the past 12 months, we will identify the categories of Personal Data shared with each category of third party recipient. If we have sold your Personal Data over the past 12 months, we will identify the categories of Personal Data sold to each category of third party recipient.

​

Deletion

​

You have the right to request that we delete the Personal Data that we have collected about you. Under the CCPA, this right is subject to certain exceptions: for example, we may need to retain your Personal Data to provide you with the Services or complete a transaction or other action you have requested, or if deletion of your Personal Data involves disproportionate effort. If your deletion request is subject to one of these exceptions, we may deny your deletion request.

​

Correction

​

You have the right to request that we correct any inaccurate Personal Data we have collected about you. Under the CCPA, this right is subject to certain exceptions: for example, if we decide, based on the totality of circumstances related to your Personal Data, that such data is correct. If your correction request is subject to one of these exceptions, we may deny your request.

​

Personal Data Selling and Sharing Opt-Out and Opt-In

​

In this section, we use the term “sell” and “share” as such terms are defined in the CCPA. As described in the “Cookies and Interest-Based Advertising” section above and otherwise in this policy, we process Personal Data to deliver advertisements. As a result, some of our Services may constitute a “sale” or “sharing” of information. You can opt out of these sales by following the instructions in this section.

​

We may sell or share your Personal Data to the following categories of third parties:

• Ad Networks.

• Data brokers.

• Marketing providers.

• Business Partners

 

Over the past 12 months, we may have sold or shared the following categories of your Personal Data to categories of third parties listed above:

 

Over the past 12 months, we may have sold or shared the following categories of your Personal Data to categories of third parties listed above:

• Identifiers

• Commercial Data

• Device/IP Data

• Web Analytics

• Geolocation Data

• Inferences Drawn from Other Personal Data Collected

• Ad Impression Data

• Other Identifying Information that You Voluntarily Choose to Provide

 

We may sell or share the foregoing categories of Personal Data for the following business or commercial purposes:

• Improving the Services, including testing, research, internal analytics and product development.

• Personalizing the Services, website content, and communications based on your preferences.

• Doing fraud protection, security and debugging.

• Marketing and selling the Services.

• Showing you advertisements, including interest-based or online behavioral advertising.

 

You have the right to opt-out of the selling or sharing of your Personal Data. You can opt-out using the following methods:

• For mobile apps. You can opt out of Blockboard using information about your usage of mobile apps that are targeted to your interests by using your device settings, for most devices. We are not able to directly access the “Mobile App Opt Out” on devices that offer it. To learn how to use the mobile app opt out, consult your device instructions. To find information on opting out on mobile devices please visit http://www.networkadvertising.org/mobile-choice.

• For Internet Connected TVs. Many connected TVs and related devices offer a choice mechanism similar to those offered by mobile devices. When received, Blockboard will honor these signals. To find out more, including device specific instructions, please visit visit https://www.networkadvertising.org/internet-connected-tv-choices/.

• Blockboard's Data Control Page. You are able to opt out of having new data associated with your device and to request that we disassociate from your device data we already have. You can directly access Blockboard’s opt out, which will cease data collection and disassociate data from your device, by visiting http://www.adsrvr.org.

 

If you have any questions about or if you’d like to exercise your opt-out, you may contact us at support@myblockboard.com.  

 

Once you have submitted an opt-out request, we will not ask you to reauthorize the sale of your Personal Data for at least 12 months.

 

To our knowledge, we do not sell the Personal Data of minors under 16 years of age.

 

We Will Not Discriminate Against You for Exercising Your Rights Under the CCPA

 

We will not discriminate against you for exercising your rights under the CCPA. We will not deny you our goods or services, charge you different prices or rates, or provide you a lower quality of goods and services if you exercise your rights under the CCPA. However, we may offer different tiers of our Services as allowed by applicable data privacy laws (including the CCPA) with varying prices, rates or levels of quality of the goods or services you receive related to the value of Personal Data that we receive from you.

 

Virginia Resident Rights

 

If you are a Virginia resident, you have the rights set forth under the Virginia Consumer Data Protection

Act (“VCDPA”). Please see the “Exercising Your Rights under CCPA and VCDPA” section below for instructions regarding how to exercise these rights. Please note that we may process Personal Data of our customers’ end users or employees in connection with our provision of certain services to our customers. If we are processing your Personal Data as a service provider, you should contact the entity that collected your Personal Data in the first instance to address your rights with respect to such data. Additionally, please note that these rights are subject to certain conditions and exceptions under applicable law, which may permit or require us to deny your request.

 

If there are any conflicts between this section and any other provision of this Privacy Policy and you are a Virginia resident, the portion that is more protective of Personal Data shall control to the extent of such conflict. If you have any questions about this section or whether any of the following rights apply to you, please contact us at support@myblockboard.com.

 

Access

 

You have the right to request confirmation of whether or not we are processing your Personal Data and to access your Personal Data.

 

Correction

 

You have the right to correct inaccuracies in your Personal Data, to the extent such correction is appropriate in consideration of the nature of such data and our purposes of processing your Personal Data.

 

Portability

 

You have the right to request a copy of your Personal Data in a machine-readable format, to the extent technically feasible.

 

Deletion

 

You have the right to delete your Personal Data.

 

Opt-Out of Certain Processing Activities.

• You have the right to opt-out of the processing of your Personal Data for targeted advertising purposes. We process your Personal Data for targeted advertising purposes. To opt-out of our processing of Personal Data for targeted advertising purposes, please email us at support@myblockboard.com.

• You have the right to opt-out to the sale of your Personal Data. As discussed in the “Personal Data Selling and Sharing Opt-Out and Opt-In” under the “California Resident Rights” section, some of our data sharing relationships constitute a “sale” as defined by the Virginia Consumer Data Protection Act (“VCDPA”).

• You have the right to opt-out from the processing your Personal Data for the purposes of profiling in furtherance of decisions that produce legal or similarly significant effects to you, if applicable.

 

Appealing a Denial

 

If we refuse to take action on a request within a reasonable period of time after receiving your request in accordance with this section. In such appeal, you must (1) provide sufficient information to allow us to verify that you are the person about whom the original request pertains and to identify the original request, and (2) provide a description of the basis of your appeal. Please note that your appeal will be subject to your rights and obligations afforded to you under the VCDPA. We will respond to your appeal within 60 days of receiving your request. If we deny your appeal, you have the right to contact the Virginia Attorney General using the methods described at https://www.oag.state.va.us/consumer-protection/index.php/file-a-complaint.

​

You may appeal a decision by us using the following methods:

• Email us at: support@myblockboard.com (subject must include “VCDPA Appeal”)

 

Exercising Your Rights under CCPA and VCPDA

 

To exercise the rights described in this Privacy Policy, you or, if you are a California resident, your Authorized Agent (defined below) must send us a request that (1) provides sufficient information to allow us to verify that you are the person about whom we have collected Personal Data (such as your login information, if applicable), and (2) describes your request in sufficient detail to allow us to understand, evaluate and respond to it. Each request that meets both of these criteria will be considered a “Valid Request.” We may not respond to requests that do not meet these criteria. We will only use Personal Data provided in a Valid Request to verify your identity and complete your request. You do not need an account to submit a Valid Request.

 

You may submit a Valid Request using the following methods:

• Email us at: support@myblockboard.com.

• Writing us at: 21 West 46th Street 9th Floor New York, NY 10036

 

If you are a California resident, you may also authorize an agent (an “Authorized Agent”) to exercise your rights on your behalf. To do this, you must provide your Authorized Agent with written permission to exercise your rights on your behalf, and we may request a copy of this written permission from your Authorized Agent when they make a request on your behalf.

 

State Law Privacy Rights

 

California Resident Rights

 

Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to contact us to prevent disclosure of Personal Data to third parties for such third parties’ direct marketing purposes; in order to submit such a request, please contact us at support@myblockboard.com.  Please note that we may process Personal Data of our customers’ end users or employees in connection with our provision of certain services to our customers. If we are processing your Personal Data as a service provider, you should contact the entity that collected your Personal Data in the first instance to address your rights with respect to such data.

 

Nevada Resident Rights

 

If you are a resident of Nevada, you have the right to opt-out of the sale of certain Personal Data to third parties who intend to license or sell that Personal Data. You can exercise this right by contacting us at support@myblockboard.com with the subject line “Nevada Do Not Sell Request” and providing us with your name and the email address associated with your account. Please note that we do not currently sell your Personal Data as sales are defined in Nevada Revised Statutes Chapter 603A.

 

Contact Information:

 

If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data or your choices and rights regarding such collection and use, please do not hesitate to contact us at:

• www.myblockboard.com

• support@myblockboard.com.

• 21 West 46th Street 9th Floor New York, NY 10036